Höhe Rhön

Geschäftsausstattung - Logodesign - Website

HOHE RHÖN - BRAND DIALOGUE AND CORPORATE DESIGN

HOLIDAY.
UNWIND.
LIVE.

More than just a meeting place

Over the course of time, the former conference centre Hohe Rhön changed. It is more than just a simple guest house, more than a pure meeting place. It is a recreation space, meeting place and spiritual centre. It is an excursion destination, meeting place and a place of relaxation and tranquility.

Hohe Rhön impresses with its attention to detail. Small touches, gestures and loving decoration create a homely atmosphere that allows the visitor to dive from everyday life into a loving, natural and relaxing world. All the dishes are freshly prepared with fresh local products, the honey comes from our own apiary and even the biscuits to the cappuccino are baked themselves.

The appearance so far has not been able to clearly communicate all these facets – a clear positioning, which is reflected in a clear appearance, was missing.

Develop a brand positioning and make it visible.

With its positioning as a “meeting and recreation centre”, Hohe Rhön must succinctly communicate as more than just a meeting place. The concept of the “centre” conveys the claim to be the starting point, meeting point and spiritual centre. This positioning is also visible in the new image mark: The traditional “silver thistle” has been modernized and now conveys more clearly the idea of the “centre”.

A further peculiarity of Hohe Rhön that had to be portrayed more closely in the communication: the attention to detail in a mixture of tradition and modernity.

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Tradition and modernity - Communicating enjoyment and tranquility.

The flair and the claim of Hohe Rhön should be communicated with every medium in which the customer comes into contact. And so – photos, videos and a corporate design were created, which characterised the essence of Hohe Rhön with small details, handmade elements and a mixture of tradition and modernity.

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Discover Hohe Rhön online!

Large, emotional pictures showing the beauty of the surroundings, a clear structure and concrete information let the viewer see the Hohe Rhön on the Internet. Through the new website it is now possible to get a coherent impression of the Hohe Rhön. By incorporating a booking tool, it is now easier to book and request details.

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