DIE AUGENMEISTEREI - CORPORATE DESIGN & BRANDING

PERFECT
MOMENTS

Perfect moments

The Augenmeisterei offers it’s customers all around perfect moments: From entering the shop, the perfect measurement to the perfect glasses. Design-orientated brands, clear, Scandinavian ambiance and friendly atmosphere characterise the Augenmeisterei experience. Augenmeisterei is not represented by the product alone, but the whole, perfect shopping experience.

A strong and personalised character

YellowTree developed the corporate communication brand with an ambiguous Mission Statement ‘Perfect Moments’ in a special way by using a mixture of words, images and subtle typography. Each employee is part of the concept and helps to make the ‘Perfect Moments’ appearance and content come alive.

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Emotional pictures of perfect moments

The Augenmeisterei website communicates with big, emotional images to emphasise the company’s core philosophy, The staff show off the eyewear collections in ‘perfect moments’. The website is on one continuous scrolling page, with a simple uncluttered layout typifying an insight into the world of Augenmeisterei.

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