Ideas and solutions for the light of morning.

BAG electronics is a global leader in LED lighting components, electronic ballasts for fluorescent lamps and high pressure discharge lamps. The expertise and experience of around 3000 employees worldwide enable unique lighting concepts and individual solutions for customers of BAG. Headquartered in Arnsberg, BAG has sales and development locations in Europe and Asia, with high class manufacturing facilities in China, India and the Philippines. BAG electronics group is part of the TRILUX group and distributes its quality products in more than 50 countries.

Emotional, informative and user-friendly.

For the upcoming Light+Building Exhibition, Yellow Tree developed an exhibition, presentation and marketing concept for the new intelligent ECG product lines. The intelligent electronic ballast provides new features and an enormous increase in efficiency. The extensive topic has been condensed into the simple claim ‘Efficient thinking for you’ and applied with a strong visual concept across all touchpoints. On the stand, visitors could use the 3-D touch application to discover the benefits of the system. The overall concept was so successful, it was subsequently used at the Guangzhou International Lighting Exhibition.


Latest web technology and intuitive administration.

Yellow Tree have developed a website and applications that communicate a multitude of qualities that BAG offer; the unique product quality, a great depth of knowledge and the project expertise of the company. When visiting the website OEM customers can easily find information in the application areas and product data sheets can be downloaded giving extensive information on all products. The simple user interface provides a quick introduction to the various product ranges and allows for quick contact and project requests.

Every worldwide location can be edited via the back-office system, with a convenient, easy layout for text editing and language translation for editing jobs. The system is currently designed for up to 7 languages. The individual pages are created with an administration interface in a modular design. Various elements can be added and adjusted as desired. The result for visitors is a unique, always new experience upon visit. Current web technologies like CSS3 and JQuery offer users many small interactive elements, making the site not only a pure information platform, but a very special and pleasing experience.