GEORG

A family-owned business in transition –
Keep improving

An owner-managed family business rises to the challenge. The globally operating mechanical engineering company from North Rhine-Westphalia is boldly stepping into the digital age. Yellow Tree supports GEORG on its journey by leading the way in its digital transformation.

Design & development
Corporate design
UI design
Trade fair design
Development

Industrial plant with a GEORG machine machining a large metal workpiece.

Corporate design
Digital DNA

Every individual element was carefully examined during the design process in order to visualize the transformation into a digital mechanical engineering company. The logo, corporate colors, and the use of typography were clearly aligned with this goal. In close collaboration with the client, a brand relaunch was created which reflects the expertise and the values of the company.

Five people in blue polo shirts, a bus shelter with advertising, and a delivery van with lettering.

Yellow Tree excels at adapting to our specific needs — and those of our customers — and at developing creative and efficient solutions. They are absolute team players who get straight to the point, avoid flashy marketing jargon, and stay focused on our shared success. Above all, they continue to surprise us with fresh ideas and critical, yet always constructive, feedback.
Thomas Kleb | Head of Corporate Services Division

Keep improving
75 years of constant innovation

Heinrich Georg founded the mechanical engineering company on June 20th, 1948. Since then, it has developed into a globally renowned high-tech company over three generations of shareholders. Today, it offers a broad range of products with cutting-edge digital solutions and services, as well as branches in nearly every continent. For the big anniversary, a campaign with striking key visuals was created, which combine tradition and innovation.

Two men wearing VR glasses on a yellow background, text “75 years ahead of the curve,” images of a group and a control device.

Digital design in physical spaces
Yellow Tree supports GEORG on their journey of creating a tangible and clear brand experience at trade fairs. The challenge is to conceptualize and design trade fair appearances in a way that underlines the digital values while preserving traditional technologies.