Three brands –
one modular TYPO3 ecosystem
Yellow Tree was commissioned to develop a joint TYPO3 system for all three brands, fundamentally modernize the design, integrate the forms more deeply with the CRM and make all content efficiently maintainable in five languages. The result: a flexible platform setup that noticeably reduces the workload for the marketing team and HR in their day-to-day work and positions the group for a sustainable digital future. A high-performance, future-proof setup in TYPO3 that is based on the modular logic of the company.
With its brands ALHO, FAGSI and ProContain, the ALHO Group stands for modular construction – from permanent buildings to temporary container solutions. Three brands, different target groups, several countries – and, until now, separate websites that had grown but were no longer consistently designed from a brand and performance perspective.
Task
The management team was looking for a solution that would put all three brands on a shared digital platform. Marketing and HR wanted websites that were more than just digital brochures: a clear brand identity, a career section that functions as a recruitment hub, and a system that can be rolled out internationally. Technical requirements: a high-performance, future-proof setup in TYPO3 that is based on the modular logic of the company.
Solution
Yellow Tree developed a group-wide multi-site system in TYPO3, on which alho.com, fagsi.com and procontain.com run together. Each brand has its own homepage, navigation logic and content, but is based on a common set of page modules, templates and components. This means that changes and further developments always benefit all three brands at the same time.
The central design idea is to make the ALHO Group's brand architecture visible without overwhelming users with three completely different worlds. Each brand has its own identity, but remains clearly recognisable as part of the group. The design therefore works with recurring structures and layout patterns and varies the tone, imagery and focus within this framework depending on the brand. This creates a system that strengthens brand identity rather than blurring it – and at the same time remains familiar and easy to use in all three cases.
The new design translates the modular structure of the ALHO Group into the digital realm: clear grids, strong typography, focused entry points into product worlds and references. Potential customers can quickly understand which solution suits which need – from education and healthcare to office and administrative buildings to temporary space solutions. The websites thus become tools for sales and marketing, not just digital business cards.
Clear UI, minimalist design language
The design is minimalistic and functional in its implementation. A few clearly defined font sizes, plenty of white space and a calm color scheme give structure to complex content. Navigation, teaser areas and calls to action follow a clear hierarchy so that users are guided between product worlds, references, careers and service offerings rather than jumping between them. For marketing and management, this creates a presence that organises the diversity of content rather than further fragmenting it.
Design and UX for different target groups
The design takes into account the group's different audiences: decision-makers from local authorities and companies, planners, investors, but also applicants and young professionals. Entry points are therefore defined by benefits and usage scenarios, not by internal structure. Those interested in projects in the education or healthcare sector can immediately see where they need to go, while applicants encounter a consistently designed career section that fits in seamlessly and does not appear out of place.
One TYPO3 system for three strong brands
For decision-makers, this creates a strategic platform instead of three individual projects: the group's brand presence is visibly strengthened, marketing and HR work on a common technical basis, and the total cost of ownership is reduced because maintenance, further development and operation are bundled. A digital ecosystem that is as modular as the buildings ALHO constructs – and that leaves enough room for further growth.
Five languages, one editorial workflow
Multilingualism is deeply embedded in the system. Content can be maintained in five languages, with clearly structured language variants and clear responsibilities. Editors work in a consistent interface, regardless of which brand or language they are currently creating content for. This allows the ALHO Group to roll out internationally without each new country requiring its own web project. Internationalization is therefore not an afterthought, but part of the concept from the outset.
Career portal with external connections
The Group's career section has been redesigned as a central recruiting portal. Applications flow into the existing HR processes without media discontinuity. Applicants experience a consistent, brand-consistent presence, while HR receives structured data and transparency across the funnel. Marketing, HR and management can see more clearly which channels are working and where improvements can be made.
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