Brühl

Corporate Relaunch for maximum safety –
First in safety

Industrial workspace with safety fencing and a red machine in the center. — A red machine is positioned in the center of the workspace, surrounded by safety fencing.

Since 1970, Brühl Safety GmbH has been producing high-quality safety fence systems and shares its knowledge about safety with others. Extensive expertise, extraordinary innovative strength, and continuous growth have shaped the company’s success in recent years. This development is now also reflected in the relaunch of the corporate design.

Design
Corporate Design
UI Design

Werbung an Gebäudewand mit dem Text "Arbeitsplätze mit Sicherheit." und QR-Code.

100% safety
For people and machines

“We want to ensure that no one is ever injured by a machine again, and we are committed to always delivering the best possible solution.” A clear goal of the company, which can only be achieved through the highest precision and years of experience. With this in mind, the corporate design of the brand was developed further. Not only were precision and quality made visible, but the brand has also gained in appeal, which attracted new skilled professionals.

The task

Brühl’s product portfolio has grown significantly over the years and become increasingly diverse. In several workshops, the brand architecture was reviewed and restructured, giving clients a better overview of all available options. The new corporate design had one major task: making safety simple.

The idea

Besides focusing on simplicity, all brand assets are intended to make the world safer and more efficient. The established corporate design was carefully analyzed. Strong elements, such as the high recognition of the logo, were kept; other components were reduced and adapted for digital use.

The solution

The simplification process started with reducing visual effects of the logo and was carried out across all stylistic elements. Fine, precise grids and measurement lines now define the layout of media. Additionally, small safety symbols represent the company’s expertise, because Brühl has already thought ahead and is prepared to face every challenge. The structure of the website was also simplified and now quickly guides the user to where they want to go.

Glasierte Schutzsysteme in einem Industrieumfeld, mit einem roten Tisch und einer orangefarbenen Türe. — Ein roter Tisch und eine orangefarbene Tür in einem Industrieumfeld mit glasierten Schutzsystemen.

Ein Werbeschild mit dem Text "Maßgefertigt." steht in einer Umgebung mit Abgrenzungsgittern und einem roten Tisch.

Schwarzes Sicherheitsauto mit roten Akzenten und Aufschrift "Safety Car" auf der Seite.

Zwei Visitenkarten auf einem weißen Untergrund, eine mit dem Text „First in safety.“ und Kontaktinformationen. — Eine Visitenkarte mit dem Text "First in safety." und Kontaktinformationen auf einem weißen Untergrund.

Image booklet -
Minimal format, maximal know-how

In addition to Brühl’s new, eye-catching safety car, the image book has also taken on an unconventional design. How do you design an image book to be simple? By reducing content to the essentials, defining a compact format, and presenting quick solutions. In this booklet, the drive of the company is made visible, and product lines are presented in a simple way.